TinyRex

Tiny Rex 是專為小型犬設計的軟質狗口罩品牌。市面上的狗口罩大多是為了訓練、防咬而做，尺寸跟結構都以中大型犬為主，小型犬很難找到戴得舒服的款式。Tiny Rex 選用柔軟親膚的材質，主打「舒適、減壓、專為小型犬設計」，之後也希望從口罩延伸成一個小型犬生活品牌，讓人和狗都能好好放鬆。 品牌名稱「Tiny Rex 小暴龍」的意思：體型小小一隻，脾氣跟存在感卻一點也不小，很多小型犬的主人應該都有同感。 Logo 從品牌名稱出發，把字首「t」畫成一隻張著嘴的小暴龍，有眼睛也有一排牙齒，第一眼就看得出「Rex」。後面幾個字母則藏了狗的特徵：「n」起筆的小尖角像豎起來的耳朵，「y」跟「R」的收筆往上一勾，就像小狗開心時搖的尾巴。名字是恐龍，主角是狗，兩者在同一組字裡接上。 字體用的是粗壯圓潤的筆畫，同時減少多餘的曲線，看起來活潑但不會太幼稚，跟一般寵物用品常見的可愛風拉開距離。主色的藍色和黃色，則是因為這兩個顏色是狗最容易分辨的，除了給人看，也考慮到狗狗看到的樣子。 Tiny Rex is a soft muzzle brand made specifically for small dogs. Most muzzles on the market are built for training or bite prevention, and they're sized and shaped with medium-to-large dogs in mind, so small dogs rarely get one that actually fits comfortably. Tiny Rex uses soft, skin-friendly materials and focuses on three things: comfort, stress relief, and a design made for small dogs. Down the road, the brand hopes to grow beyond muzzles into a lifestyle brand for small dogs, one that helps both dogs and their people relax. The name means "little T. rex": tiny in size, but anything but small in attitude. Most small-dog owners will know exactly what that means. The logo starts from the name itself. The first letter "t" is drawn as a little T. rex with its mouth open, complete with eyes and a row of teeth, so "Rex" comes through at first glance. The letters that follow hide a few dog features: the small pointed stroke at the start of the "n" stands up like an ear, and the upward flicks at the ends of the "y" and "R" look like a happy dog wagging its tail. The name is a dinosaur, the star is a dog, and the two meet in a single wordmark. The letterforms are bold and rounded, with fewer extra curves, so they feel playful without looking childish, which sets them apart from the cute style common in pet products. The primary colors, blue and yellow, were chosen because they're the two colors dogs can tell apart most easily. The identity is designed with both people and dogs in mind.