HavenUP

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Client

HavenUP

Services

Branding 品牌識別

Industry

Amazon

Year

2026

Credits

Design Agency:就曰設計 THAT iS CREATIVE & BRANDING
Creative Director:Ryan Hong
Designer:Aru Huang
Project Manager:Waiting Wang

Infos

HavenUp 是一個以寵物家具為核心的高端居家品牌,致力於讓寵物用品不再是空間裡的視覺妥協,而是家居美學的一部分。首款產品從寵物坡道出發,以工業級的結構安全與精品家具的設計語言,重新定義人與寵物共同生活的空間樣貌。 Logo 以 H 的字母結構為出發點,將橫畫重新詮釋為一道向上傾斜的坡道,橢圓框架不只是視覺容器,它象徵的是一種結構上的承諾:就像產品本身,以精準的工程設計托住每一份信任。整體造型克制而有力,對齊高端家居品牌的視覺語言。 HavenUp is a premium home brand centered on pet furniture — redefining pet products not as visual compromises, but as an extension of home aesthetics. Starting with a pet ramp, the brand brings together industrial-grade structural safety and the design language of luxury furniture to reimagine how people and pets share a living space. The logo is rooted in the architecture of the letter H, with the crossbar reimagined as an upward-angled ramp — the path a pet takes toward the heart of the home. The oval frame is more than a visual boundary; it represents a structural promise: like the product itself, engineered with precision to hold every moment of trust. Restrained yet confident, the mark aligns with the visual language of high-end home brands.

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