LUMAWAY

Lumaway 是一個以兒童燈具為核心的生活品牌，從光線出發，陪伴孩子探索日常。 品牌識別的核心是一顆「行動之星」，以高度擬人化的五芒星符號，有著簡潔的五官與邁步前行的姿態。它不是靜靜發光的燈，而是一個陪孩子跑跳的玩伴。從這個角色出發，我們想傳達的是：光可以是活的，是友善的，是會動的。 視覺語言選擇圓潤的線條插畫風格，在北歐簡約的框架裡保留溫度與童趣，讓品牌在貨架上、螢幕上都能讓孩子想靠近。 Lumaway is a children's lighting brand built around a simple idea: light should move with kids, not just sit in the corner. At the heart of the identity is the "Active Star," a highly personified five-pointed star with a friendly face and a mid-stride pose. It's not a lamp that quietly glows. It's a companion that runs and jumps alongside children. The character carries a straightforward belief: light can be alive, friendly, and full of energy. The visual language leans into rounded, illustration-style linework, warm and playful within a Scandinavian-minimalist framework. Whether on a shelf or a screen, the brand is designed to be the kind of thing a child actually wants to reach for.