Chill Chia 萩嘉

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Client

Chill Chia 萩嘉

Services

Branding 品牌識別

Industry

Food

Year

2025

Credits

DESIGNER|Aru Huang
PROJECT MANAGER|Fifty
DESIGN AGENCY|Wemore Design 未茉設計

Infos

Chill Chia 萩嘉|咖啡廳品牌識別 「萩」,是自然裡溫柔的堅持;「嘉」,是想與人共享的美好。 Chill Chia 萩嘉座落於嘉義市,提供咖啡、茶品與輕食甜點。在這裡,Chill 不只是放鬆,更是一種對生活的掌握,知道什麼時候該停下來,也捨得停下來。我們希望這裡成為讓人願意停留、慢慢找回自己步調的地方。 商標以「C」與「h」為主體,融入優雅的英文草寫筆觸。線條如奶油般絲滑流動,呼應咖啡拉花的柔順質感;輕盈流暢的節奏,傳達放鬆自在的氛圍,也詮釋了品牌悠閒而優雅的生活態度。 — Chill Chia is a café brand based in Chiayi City, Taiwan, offering coffee, tea, light meals and desserts. "Chill (萩)" stands for nature's gentle persistence; "Chia (嘉)" is the goodness we wish to share. To us, Chill is more than relaxation — it's a way of holding your own life: knowing when to pause, and being willing to. The logotype is built around the letters "C" and "h", rendered in elegant cursive strokes. The lines flow as smoothly as cream, echoing the silky texture of latte art; its light, fluid rhythm conveys a sense of ease, expressing the brand's leisurely and graceful attitude toward life.

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