SUNKIN
Client
SUNKIN
Services
Branding 品牌識別
Industry
Amazon
Year
2025
Credits
Design Agency:就曰設計 THAT iS CREATIVE & BRANDING
Creative Director:Ryan Hong
Designer:Aru Huang
Project Manager:Waiting Wang
Photographer:徐徐
Infos
Sunkin 是專注在螺絲領域的專業品牌。目標在打造一個可靠、好用、有質感的品牌,前進Amazon美國電商品牌線上店販售。 標誌由兩支方向相反的螺絲上下組成,頭尾交錯、緊緊扣在一起,中間留出的空隙,負空間就是品牌首字母 S。 螺絲的本分是把東西鎖牢。標誌上下緊密相扣,象徵著產品具備雙向作用力與穩固的連結,如同 Sunkin 與客戶建立雙贏且可靠的合作關係。 Sunkin is a brand dedicated to screws. Our goal is to build a brand that is reliable, easy to use, and well made, and to take it to the U.S. market through an online brand store on Amazon. The logo is made of two screws stacked one above the other and pointing in opposite directions. They interlock head to tail, and the negative space between them forms the brand's initial, "S." A screw's job is to hold things down tight. In the same way, the interlocking pair stands for a product with force in both directions and a secure hold, and for the dependable, win-win partnership Sunkin aims to build with its customers.











